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Business Communication (i-bog)

in the service and experience industry

Business Communication - in the service industry is a practical textbook about professional communication in service organisations.

Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice.

The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication.

The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.

This is an i-book, an interactive version of the printed book with added digital tools including search, notebook and reading aloud of the text. I-books can be accessed from a computer, tablet or smartphone from anywhere with internet access.

Business Communication (i-bog)

Fås som

  • Bog
  • i-bog


09. august 2018
Poul Kragh Jensen