What is this book about? Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to include time consumption, societal questions, and potential consumers (e.g. within produc
Fås som
Bog
i-bog
Pris pr. stk.
Pris pr. stk.
355,00 kr.
284,00 kr. ekskl. moms
+-