This is an i-book, an interactive version of the printed book with added digital tools including search, notebook and reading aloud of the text. I-books can be accessed from a computer, tablet or smartphone from anywhere with internet access. The e-key gives you access to the i-book for a period of 36 months from the date of purchase.
Managing supply chains has become one of today’s key business issues. Presenting various topics in a total of 15 chapters, this book reflects on the answers and perspectives that can be applied to the effective and efficient management of supply chains.
Topics include amongst others SCM strategy, performance management, inventory management, customer relationship management, planning, strategic sourcing, supplier relationship management, corporate social responsibility and SCM innovation.
Of particular importance in this book is presenting a wide range of normative models and theories, which should be of particular importance to primarily masters or MBA level students, although practitioners will also find the text helpful in solving everyday problems in companies.
Additionally, the theoretical part of the text in this book is supplemented with case descriptions of various, large Danish companies that are battling with some of key issues presented in this book. As such, this work is a great read and introduction to the difficult and complex challenge of managing supply chains in the competitive, global marketplace.