Qualitative Research Methods in Organisation Studies is a methodology textbook.
The book is designed to introduce students and researchers to the four most commonly used qualitative methods in organisation studies:
- - interviews
- - focus groups
- - participant observation
- - document studies
The four methods are presented in relation to three theoretical perspectives – realism, phenomenology, and constructivism – that provide the reader with a deeper understanding of qualitative studies.
The four methods are also illustrated by real-life examples in key areas of organisation studies, including HRM, marketing, CSR, and performance auditing.
The structure of the book:
At the end of each chapter, Qualitative Research Methods in Organisation Studies features practical exercises that are suitable for discussion in class.