• Print

Sales and Communication

Personal, Social and International

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ISBN: 9788741269962 (Bog)
ISBN: 9788741270753 (i-bog)
ISBN: 9788741261379 (Bog)
Udgivelsesår: 2017
Udgave: 1
Sider: 240
Bestil vurderingseksemplar Kig i bogen

Sales and Communication er en oversættelse af 1. udgave af Salg og kommunikation. Den er en lærebog om, hvordan du bliver en effektiv og resultatorienteret sælger.

Bogen kommer rundt om alle aktuelle aspekter ved et godt salg:

  • Kommunikation
  • Persontypologier
  • Forberedelse
  • Salgsteknik
  • Forhandling
  • Datadrevet salg
  • Social selling
  • Kulturforståelse og kulturel selvforståelse
  • Kulturel intelligens i salg
  • Salgsplanlægning

Bogen kan med fordel kombineres med online læringsmateriale på portalen salgogkommunikation.hansreitzel.dk, hvor der bl.a. findes videocases og interaktive modeller.

Sales and Communication er primært udviklet til erhvervsakademierne og er tilpasset studieordningen på markedsføringsøkonom.

På forlagets site for undervisere findes bl.a. lektionsplan og opgaver til bogen på dansk. Kontakt forlaget på hrf@hansreitzel.dk for at få adgang.

Her kan du downloade figurer fra bogens kapitler i PowerPoint

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Bagsidetekst

Sales & Communication – Personal, Social and International is a textbook in how to be an effective and result-oriented salesperson.

It covers all of the important aspects of a good sales process:

  • Communication
  • Personality types
  • Preparation
  • Sales techniques
  • Negotiating
  • Data-driven sales
  • Social selling
  • Cultural understanding and identity
  • Cultural intelligence in sales work
  • Sales planning

Online resources for students to complement the book are available at the website: salgogkommunikation.hansreitzel.dk. Here you will find links to more in-depth material, in the form of videos and additional reading and all of the figures and models used in the book.

The main target group for Sales & Communication – Personal, Social and International consists of students at Danish business academies and the book has been adapted to suit the curriculum of the AP degree in Marketing Management.

METTE RISGAARD OLSEN has an MSc in International Business Administration and Modern Languages from the Aarhus School of Business. She has been teaching sales and international marketing on both the Marketing Management programme and the bachelor programme in International Sales and Marketing at Business Academy Aarhus since 2006. Mette is also affiliated to the Research and Innovation Department at the Academy.

LOUISE GRUE BENNIKE has an MA from Aalborg University. She has been teaching sales, international marketing and marketing communication on the Marketing Management programme at Business Academy Aarhus since 2012.

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