• Print

Economics in a service and marketing perspective (i-bog)

ISBN: 9788741266756 (i-bog)
ISBN: 9788741265902 (Bog)
Udgivelsesår: 2016
Udgave: 2
Sider: 272
Bestil vurderingseksemplar

This is an i-book, an interactive version of the printed book with added digital tools including search, notebook and reading aloud of the text. I-books can be accessed from a computer, tablet or smartphone from anywhere with internet access. The e-key gives you access to the i-book for a period of 48 months from the date of purchase.

2. edition of Economics in a service and marketing perspective is extended and adapted to new requirement in the education in AP Degree Program in Management and AP Degree in Service, Hospitality and Tourism Management. The purpose of the book is to introduce all elements in financial management.

The book is written in such a way that the reader can choose to read the subject of interest and leave the rest.

The purpose of the assignments is to support and elaborate the subject of the book.

Supplementary materials and solutions can be found on the books website at hansreitzel.dk.

Economics in a service and marketing perspective gives an introduction to fi nancial management. The book comprises all elements in fi nancial management and the theory is supported with assignments in all subjects to secure a better understanding of the theory. The book is written such a way so the chapters can be read more or less alone, so the reader can choose the chapters he or her wish and leave the rest. A website to the book contains updated material and will be updated when necessary. Go to hansreitzel.dk. The book is aimed at students at the Academy level such as: AP Degree Program in Marketing Management, AP Degree in Service, Hospitality and Tourism Management or similar and it can be used for students with high school background or less.
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